Air France-KLM and Accor have announced a new rewards program partnership. Beginning immediately, members of either rewards program will earn points and miles towards both loyalty programs each time they book a night at a participating Le Club AccorHotels property or fly on a flight operated and marketed by Air France and/or KLM. Members are required to link their Flying Blue and Le Club AccorHotels loyalty programs and register in order to take advantage of the Miles+Points benefit.
Accor's Le Club AccorHotels loyalty program has 57 million members worldwide. Flying Blue, the rewards program for Air France-KLM, has over 15 million members. Now, all members can enjoy earning points towards both programs with all their hotel and flight purchases.
Put simply, members can earn miles for their eligible hotel stays and points for each eligible flight flown. The enhanced partnership will allow passengers/guests a way to rack up rewards quickly. What's more, members can easily convert their miles and reward points for more ways to redeem their rewards.
Accor was going to invest in Air France last year as a way to build a working relationship between the hotel giant and the airline. Investors, however, demanded a much broader relationship and demanded that the hotel chain withdraw their offer for the investment.
The airline and the hotel group wanted to join forces to create a more robust rewards program that would encourage passengers and overnight guests to skip the booking sites and deal directly with the hotel company and the Air France-KLM airline group.
Air France has been struggling with financial issues for over a year, and any new program that would encourage passenger loyalty or growth would be beneficial to the company. Accor believes that by partnering with Air France, it can also broaden its customer base by offering such a high-value rewards program. Ultimately, both companies should benefit significantly from this enhanced reward scheme.