Just last year, Alaska Airlines bought over Virgin America. The merging of the airlines has been a very lengthy process and is still currently taking place. The first thing that Alaska Airlines did for former Virgin America customers is allow them to transfer their Virgin America Elevate frequent flyer miles to Alaska Mileage Plan, Alaska Airlines' frequent flyer program.
In a bid to encourage former clients of Virgin America to transition to Alaska Airlines, it offered a deal for all who converted their mileage program over. Alaska Airlines would give each member 1.3 miles for every mile they converted. In addition to this bonus, they also offered customers 10,000 bonus miles for changing frequent flyer programs.
Initially, Alaska Airlines only offered this bonus conversion rate and additional 10k miles until February 28, 2017. The airline has extended the program before the cutoff date, and have now extended it yet again, until December 31, 2017.
Even if you already are a member of the Alaska Mileage Plan, you can still receive the extra 10,000 miles by transferring your balance from Virgin America Elevate program to your Alaska Mileage Plan account.
If you currently hold Virgin America Elevate miles, you are encouraged to take advantage of the bonus offer. The 10,000 bonus miles alone are currently valued at $190.00 and depending on how many miles you have to transfer, you could rack up some serious miles with the 1.3 miles per mile converted offer.
However, it should be noted that if you do not convert your miles over before the deadline, each mile that you transfer over then will only be worth one mile, and there will not be any bonus miles given.