Best Western has opened its first Aiden branded hotel in the United States. Aiden by Best Western is a trendy boutique-style hotel that falls in the high-mid level price range. Austin, Texas was chosen as the first place to showcase this new brand in North America.

Austin's newly opened Aiden by Best Western property is located in Travis Heights, a trendy area just a short distance from South Congress, or SoCo District, a popular area for shopping, entertainment, vibrant nightlife, museums, art galleries and various dining experiences. Best Western is expecting its new boutique hotel to be well-received by travelers and locals alike.

The hotel is ultra-modern in every way; it boasts mobile check-in, a 24-hour business center, and a state-of-the-art fitness center that reflects the latest trends in working out. The on-site bar and dining area offer locally inspired dishes and drinks. The property serves as a hipster hangout for travelers and locals alike.

Aiden by Best Western is a unique brand. Every Aiden by Best Western hotel is different and is designed to reflect the culture and personality of the area in which it is located. Guest rooms are spacious and modernly decorated, and the gathering spaces in the hotel are filled with art and contemporary decor.

Every Aiden by Best Western property is thoughtfully designed to capture the essence of travelers to that area. Best Western then takes that design to the next level and incorporates enough local flair into the boutique hotels to make them a favorite hangout spot for locals as well. This is a new concept for Best Western, and it seems to be be working out very well for the hospitality company.

Adam Luehrs is a contributing writer at based in California. He likes traveling to new and exciting destinations, preferably on his credit card company's dime. When not on the road, Adam enjoys hiking around the mountains of San Diego, trying out new food and reading history books. Email: