Dubai-based Emirates has made good use of its old advertisement billboards in Nigeria. In a bid to encourage sustainable living while making a positive impact on local communities, Emirates teamed up with two local Nigerian entrepreneurs and their talented teams to breathe new life into its old advertisement billboards.
The upcycling project helped turn the billboards' heavy-duty PVC Flex material into hundreds of reusable, durable school bags and tote bags. In fact, from the advertising banners retrieved from Abuja and Lagos, a total of 200 school bags and 100 tote bags were crafted.
The bags make a wonderful yet practical back-to-school gift, don't you think? Not only is the PVC Flex material sturdy and durable, it also lightweight and water-resistant to boot.
For those who are wondering, the school bags were given out to kids aged between 5 and 9 from MAYOM Wisdom Academy and Ken Ade Primary School. Teachers from the two schools received the tote bags instead. Besides the upcycled bags, Emirates also donated stationery and activity books from its onboard products for children.
The carrier's latest sustainability effort is certainly in line with Emirates' aim to be a more eco-friendly airline. In addition to introducing newer, more fuel-efficient aircraft into its fleet, Emirates is working to reduce single-use plastic items on its flights.
Plus, the airline introduced sustainable ecoTHREAD™ blankets made from 100% recycled plastic bottles in 2017. While the ecoTHREAD™ technology is patented, it doesn't hurt to know each blanket is produced from 28 recycled plastic bottles. With that, Emirates estimates that by the end of this year, the carrier's innovative blankets would have prevented a whopping 88 million plastic bottles from ending up in landfills.