LATAM Airlines Group is thrilled to have unveiled its new Premium Business product onboard the first Boeing 777 in its fleet to feature the group's new Business Class cabin standard. The premium cabin overhaul is part of the airline group's investment to enhance the customer experience for its passengers. The upgraded Business Class product will be accompanied with service enhancements, too.

Foremost, the retrofitted Boeing 777 aircraft now features new Business Class seats in its premium cabin. All seats in this cabin offer direct access to the aisle and can recline fully to become a flatbed. All Business Class seats also come with their own 18-inch Panasonic inflight entertainment screen and lots of space for passengers to store their personal belongings.

Along with the new seats, pajamas, premium pillows and mattresses that spotlight temperature-regulating and pressure-point technology, Business Class passengers can look forward to LATAM's new culinary concept in addition to flying in more privacy and comfort.

The new Business Class menu has been carefully crafted by Chilean and Brazilian chefs. Naturally, South American ingredients are featured in the dishes, while those who drink can have their gourmet meals paired with some of South America's best master sommelier-curated wines.

The airline group has made it clear all passengers will benefit from the aircraft refurbishment project, not just Business Class passengers. As a matter of fact, LATAM+ seats that offer more legroom, dedicated overhead bin space and perks like priority boarding are also available onboard the retrofitted Boeing 777 planes. Its revamped Economy cabin showcases a new design along with USB power ports.

For those who do not already know, LATAM Airlines Group intends to spend $500 million to take its passengers' experience up a notch or two. $400 million will go to cabin refurbishments; the airline group is retrofitting around 200 planes in its global long-haul fleet over the next two years. LATAM Airlines Group also has plans to retrofit more than 150 Airbus A320 and A321 aircraft in its fleet; these planes operate domestic as well as flights within Latin America.

Denise Bay is a staff writer at Email: