Marriott is pulling out all the stops to encourage guests to come back. Like many other hotel chains, Marriott has extended elite status for its Bonvoy members into Feb. 2022. The company's latest announcement is upping the ante by reducing redemption rates and making elite status easier to get.
In an email to Bonvoy members, Marriott announced that redemption rates on 5,500 of its 6,900 hotels will be changed to 'off-peak' rates until July 31 for reservations made by June 30. The deal includes some of Marriott's most expensive and exclusive properties like the Ritz-Carlton and St. Regis. As always, the fifth night free deal on award booking policies still stands.
Before you go using up all your Bonvoy points, you should check the cash rates; Marriott has been slashing prices in response to historically-low occupancy rates.
As well as lowering redemption rates, Marriott is making status upgrades a lot easier by depositing 50% of the required nights for a status upgrade into all members' accounts. If you're a Gold member, for example, you should see a deposit of 13 qualifying nights in your account by July. Platinum and Titanium members will see deposits of 25 and 38 nights, respectively, and Ambassadors will get 50 nights as well as the ability to gift Platinum status to one friend or family member.
The ongoing pressure from COVID-19 means that major hotels will need to continue to offer sweeter deals to their members. Time will tell if Hilton follows Marriott's lead in reducing rates and making elite status more accessible, but it seems likely.